DIY Social Media: How to Set Up and Connect Facebook Pages to a Meta Business Account

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September 19, 2022

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Meta Business Suite is a powerful tool that allows you to manage your Facebook Pages and Instagram accounts all in one place. To maximize your business’s potential on social media, you’ll need to set up a Meta Business Account and connect your Facebook Pages. Follow these easy steps to get started.

Step 1: Create a Facebook Page (if you don’t have one already)

Instructions

  1. Log in to your personal Facebook account.
    • You need a personal account to create a Facebook Page.
  2. Go to the “Create” section.
    • On the left-hand sidebar, select Pages under “Explore.”
  3. Click “Create New Page.”
    • You will see an option at the top left to create a new Page.
  4. Enter your Page details.
    • Page Name: Choose the name of your business or brand.
    • Category: Select up to 3 categories that describe your business.
    • Description: Write a short description of your business.
  5. Click “Create Page.”
  6. Add additional details.
    • Upload a Profile Picture (e.g., your business logo).
    • Add a Cover Photo that represents your brand.
    • Provide contact details, address, and business hours.
  7. Click “Save.”

Step 2: Create a Meta Business Account

Instructions

  1. Go to the Meta Business Suite website
  2. Click “Create Account.”
  3. Enter your business details.
    • Business Name: This should match your company’s official name.
    • Your Name: Enter your name or the administrator’s name.
    • Business Email: Enter your business email (this is where Meta will contact you).
  4. Click “Submit.”

Step 3: Add Your Facebook Page to Meta Business Suite

Instructions

  1. Log in to Meta Business Suite.
  2. Go to the “Business Settings”
    • Click on the gear icon located on the bottom-left corner.
  3. Select “Pages” from the sidebar menu under “Accounts.”
  4. Click “Add” and choose “Add a Page.”
  5. Search for your Page.
    • In the search bar, type the name of your Facebook Page.
  6. Select your Page and click “Add Page.”
    • If you’re the Page admin, it will automatically be added.
  7. Confirm access.
    • Meta may send a confirmation to your email or request verification for added security.

Step 4: Assign Page Roles

Instructions

  1. Go to “Business Settings.”
  2. Select “Users” from the sidebar menu.
    • Click People.
  3. Add team members.
    • Click Add and enter the email addresses of individuals you want to manage your Facebook Page.
  4. Assign roles.
    • Choose the appropriate role:
      • Admin: Full control over the Page and Meta Business Account.
      • Editor: Can create posts, respond to messages, but can’t change settings.
      • Advertiser: Can create ads but not post content.
  5. Click “Invite.”

Step 5: Connect Instagram (optional)

If you also manage an Instagram account, you can link it to your Meta Business Account:

Instructions

  1. Go to “Accounts” in Business Settings.
    • Select Instagram Accounts.
  2. Click “Add.”
  3. Log in to your Instagram account.
    • Enter your Instagram credentials.
  4. Grant permissions.
  5. Your Instagram account will now be connected.

Step 6: Set Up Payment Methods (for Ads)

Instructions

  1. In Business Settings, select “Payments.”
  2. Click “Add Payment Method.”
  3. Enter your payment details.
    • You can add a credit card, PayPal, or a bank account.
  4. Click “Save.”

Step 7: Verify Your Business (Recommended)

Verifying your business adds trustworthiness and ensures you have full access to Meta’s tools.

Instructions

  1. In Business Settings, select “Business Info.”
  2. Click “Verify Now.”
  3. Submit required documents.
    • Meta will ask for proof of your business, such as articles of incorporation or tax documents.
  4. Wait for confirmation.
    • Meta will review your submission and send you an email once verified.

Step 8: Explore Meta Business Tools

With everything set up, you now have access to a range of tools to manage your social media more effectively:

  1. Content Calendar: Plan and schedule posts across Facebook and Instagram.
  2. Ads Manager: Create and manage Facebook and Instagram ads.
  3. Insights: View analytics on Page performance, audience demographics, and more.

Conclusion
By following these steps, your Facebook Page will be properly set up and connected to Meta Business Suite. This will allow you to streamline your social media efforts, manage multiple accounts, and access tools that help grow your business.

Tips for Success

  • Keep your branding consistent. Use the same logo, cover photo, and business name across all platforms.
  • Regularly check your insights. Understanding how your content is performing can help refine your strategy.
  • Stay active. Post regularly to engage with your audience and keep them updated on your business.